Showing posts with label Millennials. Show all posts
Showing posts with label Millennials. Show all posts

Membership Retention: Community & Curing Isolation

by Midnight Freemason Contributor
Patrick Dey

Some years ago I listened to a presentation by a Grand Lodge Officer discussing membership retention and declining membership numbers in general. He is a Baby Boomer, which means he does not and probably never could understand Millennials or Gen Z, and that is not his fault; older generations never fully understand younger generations. It just tends to work that way. The world is supposed to change, and it is going to change, and we are not always going to understand it.


One thing he said that Masonry provides that young men are looking is “community.” Really? We are humans and we naturally seek communion with other humans. But in this digital era, from a very young age, many young men found and formed communities online. And there is nothing wrong with having online friends, but there is still nonetheless something isolating about online communities. It is great for that immediate gratification of having an interaction with another person, and it is great for sharing ideas and resources. But quickly the realization sets in that these are not people you know in-person, that these people have likely adopted an online-persona that you interact with and not necessarily the same person in real life… these make the feeling of a traditional community — the kind of community our biology craves — feel further away, more fleeting, transient, and just as fake as our online personas. It makes it feel all the more isolating.


That is one thing many younger people feel these days: isolation. The feeling of isolation is almost crippling, with record numbers of people on antidepressant medications, in therapy, et cetera. The phenomenon of increasing loneliness in the modern world is a reality. It’s not just social media, which we can blame all we want, but that does nothing. It used to be that after work we might socialize with coworkers at the bar or go get dinner with each other and bring our spouses. Online work has become more common and is ever more common in this post-pandemic world to work remotely. Many do not even meet their coworkers in person much anymore.


Certainly, social media is a contributing factor to this loneliness, but it is a tool to generate our loneliness. We created it, we bought into it. The criticism that social media has created bubbles that people live in, echo chambers of those they agree with, is valid, but it is nonetheless a tool to isolationism. Humans isolate themselves into echo chambers all the time; we have always done this, and we always will. Do you think the Puritans came to the New World because they were interested in having their ideas challenged and to exchange different ideologies? 


Like the Puritans, we all have created bubbles of isolation. The loneliness may be from sitting on the computer or constantly attached to our phones, rather than being an ocean away from “civilization,” yet the feeling of loneliness is nonetheless there, and it is really taking a toll on the psychology of young people. As Mark Fisher points out, we live in cyberspace. In the early days of home computers and the internet, cyberspace was “over there” or “out there.” Cyberspace could only be accessed by sitting down at your computer at home and logging in. Now that we have our phones in our pockets, we carry cyberspace with us at all times. We are always plugged in.


We are not handed a physical menu anymore at the restaurant. We see a QR code on the table, take a picture of it and follow the link to the menu as it is posted online. We don’t physically visit an office and hand the receptionist our resume, we apply online. Physical works of art are being burned and the digital image of the art is being sold for thousands, millions of dollars as NFTs online to “transfer the art into the meta.” (Bataille shrugged and Baudrillard sighed). I even look at the bylaws of my lodge or the Constitutions of the Grand Lodge and see that certain things need to be sent via certified post, and I chuckle and send an email.


I could get deep into Baudrillard’s Simulacra and Simulation or Derrida’s “dangerous supplement,” as they are valid, but the reality is that we are losing our sense of the “real.” Baudrillard’s whole thesis is that the copy, the miniature replica replaces the original (what Derrida terms “dangerous supplement,” cribbing Rousseau), and that reality is so broken down that there is no longer a sense of original versus copy that we now reside in a simulation. Baudrillard calls this “the desert of the real.” And our sense of personal relationships and sense of community has suffered in a way that our psychology and biology cannot reconcile.


One appeal of Freemasonry is that it is a physical, in-person community, and that is one thing that is attractive to young men. But it is not a community by virtue of being an institution. Do not confuse the institution of Masonry with the community of brothers within Masonry. The institution of Masonry just exists to regulate the means and methods of being a Mason and of being a lodge of Masons. It is the brothers themselves that form the community, and no amount of institutional regulation can accomplish that.


I think those new young Masons who join and then leave saw the Masonic fraternity as a community, a group of men of intelligence and good morals that will be in their lives regularly, and then it fails to live up to that perception. They see it as a means to make real friends, likely friends for life, maybe even meeting their best friend, and a way of curing their isolation, and possibly to have some means of support and community to guide and lift them up. Then they find themselves sitting by themselves or ignored during dinner, sitting by themselves in the South listening to minutes and bills, and never hearing a word from a single brother until the next meeting. Or worse, seeing Masons forming cliques and factions and observing those cliques actively working against each other. The Lodge is the clique. There should not be sub-cliques within the clique of the Lodge.


But we are not just a clique; not just a community. We are community for life. Friends move away, we move away from family, neighbors sell their house, we graduate from school and move on, but when you join Masonry, you will very likely be hanging around the same guys until you see them into the graves, and the rest will be there with you until they see you into your grave. Sure a few will move and lose touch, but most are going to be there with you for life. Even the guys that drive you up a wall, no matter how many there are, never compare to the few incredibly amazing guys you meet and grow close with. You are likely to meet your best friend in Masonry. You are likely to make friends who will be your friends until one of you dies. Why can’t the whole Lodge be exactly that? Why can’t the whole Lodge be your best friends? (“Best friend” is not a singular title, it is a tier).


Many will propose having a mentor to guide and work with them, but that is not the issue. A mentor is not a community. They are helpful in guiding new Masons through some of the peculiarities of Masonry that are a bit perplexing at first and to coach them through the catechisms, but that is not a community. 


There are loads of proposals of what can generate better community in Masonry for younger generations, and it is more of the same. A couple of years ago, one of the lodges I am member of was looking for ideas of what we can do together to garner more community with the younger members. More outdoor meetings, bowling league, more fellowship nights, et al… all “more,” more of the same. Then one of the younger members finally got a chance to speak after the older members were done pitching the same ideas, and he said: “How about a game night? We got that big ole TV over there… let’s play Halo together.”


My jaw almost dropped. Of course! Why not? Are we not seeking some means of encouraging young men to unplug from the computer at home and get together? What is wrong with unplugging at home and plugging in together at the Lodge? And it briefly worked. They had a couple of game nights. They ordered pizza, played Call of Duty, Dungeons and Dragons, et cetera. Then some of the older guys took it over and turned it into watching football on Sunday afternoons. Then it died. It was sad. It felt like the older Masons were doing what Mark Fisher criticizes in Acid Communism: “They cannot abolish the young, but they can seek to abolish the youth of the young, the very ability for young people to be the bearers of the future in both consciousness and action.”


More of the same is not going to solve either the isolation the young feel nor declining Masonic membership. More education will not solve it. Masons say they want more education, but no matter how much education is provided, they never engage it or go for it. Clearly wanting “more education” is just a placeholder, something to say when they don’t know what they want. More esoteric education is worse. Masonry eschewed the esoteric for so long that esoterically inclined Masons over a century ago started the Golden Dawn and OTO to serve the void Masonry created. Masonry cannot reinvent itself around a failing it committed decades ago that prompted other organizations to form and corner that market. “More” is not the answer. Something entirely different is needed.


In an age of extreme isolation and anxiety, in an era when we are still finding our foothold in cyberspace and the impacts it is having — like living on the frontier — we need to recognize that old ideas do not even remotely work (pun intended) in the digital era. Fundamentally, we need to address the failures of the digital age. It promised many things, and everything came up short. It promised global connectivity and we got pointless internet arguments. It promised fast information and we got more advertisements. It promised the future and we got the 20th century on high-definition screens. What has drawn the young to the internet usually fails our basic biological and psychological needs. If Masonry is to be relevant to the young, it needs to give them a reason to unplug and come hang out; it needs to provide actual community, actual personal connections, not just mere institutional structure. It needs to not only get with the present, it needs to set itself up for a future the young want to engage and build upon.

~PD

 

Patrick M. Dey is a Past Master of Nevada Lodge No. 4 in the ghost town of Nevadaville, Colorado, and currently serves as their Secretary, and is also a Past Master of Research Lodge of Colorado. He is a Past High Priest of Keystone Chapter No. 8, Past Illustrious Master of Hiram Council No. 7, Past Commander of Flatirons Commandery No. 7, and serves as the Secretary-Recorder of all three. He currently serves as the Exponent (Suffragan) of Colorado College, SRICF of which he is VIII Grade (Magister), and is a member of Gofannin Council No. 315 AMD and Kincora Council No. 8 Knight Masons. He is a facilitator for the Masonic Legacy Society, is the Editor of the Rocky Mountain Mason magazine, serves on the Board of Directors of the Grand Lodge of Colorado’s Library and Museum Association, and is the Deputy Grand Bartender of the Grand Lodge of Colorado (an ad hoc, joke position he is very proud to hold). He holds a Masters of Architecture degree from the University of Colorado, Denver, and works in the field of architecture in Denver, where he resides with wife and son.

The Millenial Generation: Seeking The "Authentic"

by Midnight Freemasons Founder
Todd E. Creason, 33°


We hosted a Masonic Education Symposium at my Lodge last weekend for the Illinois Lodge of Research.  One of the speakers we invited was a Past Noble Grand of the Odd Fellows, Ainslie Heilick, and something Ainslie said stuck with me.  Ainslie is what you would refer to as a member of the "millennial generation" and the work Ainslie and a group of predominantly millennial generation Odd Fellows have done building a new Odd Fellows Lodge in Tuscola, Illinois is simply remarkable--most of that group brand-new Odd Fellows members!  That is why we invited Ainslie to speak to begin with. 

You see, Freemasons and Odd Fellows alike aren't exactly sure what to make of the millennial generation.  We don't think they're interested in what we have to offer.  We believe they'd find our ritual too "old fashioned" and view our values as a relic left over from the long-forgotten past.  But that's not true at all.  Ainslie said the millennial generation is searching for authenticity.  They are seeking authentic experiences--something far more real than posting a photo on social media and seeing how many people "like" it

And if you think about it, I'll bet you come to the realization that this is absolutely true. 

Wicked Rascal Grooming Company proprietor (and Freemason) "Joe the Barber" on the right, and professional barber Alex on the left (Alex is such a good barber he even makes me look good).  Old school trained barbers that offer a far superior product, environment and experience than your typical assembly line shopping mall cutters. 
When this new barbershop opened in a small town near me, I figured it would appeal to guys my age and older.  This is a "real" barbershop, with a barber dressed in traditional dress.  The barbers have gone to barber school, not cosmetology college.  You get a haircut, maybe a shave with a straight edge razor if your feeling brave.  The whole hot towel, powder and tonic treatment--along with the conversation barbershops have been famous for since barbershops began.  It takes a lot longer to get a good haircut from a barber, and it costs a little more, but if you go once you won't be able to deny you get a far superior cut from a barber.   The quality of a barber haircut and the experience of going to a shop set up with relaxation and conversation in mind is something I've missed.  But it's something millennials never knew--and I'd say the vast majority of customers at my barbershop are millennials.  And Joe has opened two new barbershops since he opened the first one--the demand is there.  And they are busy--you better make an appointment a week ahead, because they're booked a week out usually.  Millennials don't mind paying a little more for something that takes longer so long as the experience is authentic and the quality is unmatched.  On that, we certainly agree.

Another example.  We have an annual event in a small town near me.  It started small and has ballooned into this huge event that brings in nearly 10,000 people in this very small, out-of-the-way town in central Illinois.  It's a festival that celebrates old fashioned sodas--many handcrafted, small batch, small bottlers.  Most of them made with natural ingredients, and with real cane sugar.  You've never tasted anything better on a hot day than an authentic cola made with real kola nut extract and cane sugar, or a handcrafted root beer made with real flavors like sassafras and sweetened with honey.  Hundreds of different kinds of sodas to taste--colas, root beers, ginger ales, orange, grape . . . you name it, and you'll find it in Homer, Illinois during the annual soda festival.  Again, for me, soda used to taste better than it does now, so it's a nostalgic trip down memory lane for me.  The millennials are there because again, they've never had that experience, and they realize soda can be so much better than the mass produced and bottled artificial flavors, corn syrup and carbonation you'll find on the shelf today. 

You want to talk about the popularity of craft beers and home brewing with millennials?  Same reasons.  They are seeking the real and the authentic--a quality some of us older guys remember, but that had left the stage long before they arrived on it.  Those of us who are 50+ remember a day when jeans lasted longer than six months.  When your t-shirts didn't start getting holes in them after the fourth wash.  Or when a new pair of glasses didn't break a month after you got them.  I'd like to see those days back, and I think the millennials just might be able to get that done. 

But don't get me wrong.  I was going somewhere with this.  You see, it's not just products millennials are seeking out to fulfill this desire for what is real and authentic.  They are looking for authenticity in their life experience as well.  They are looking for real connections in the world far beyond social media.  They are looking for a better way to live, and places where they can belong--places where they can learn to become better men, and they can learn about values that will enrich their lives.  Values that are genuine and applicable to their daily lives.  Moral teachings that are authentic and time honored.  Opportunities that offer them the ability to grown as individuals as they get involved in their communities and learn valuable skills in leadership. 

This is a small group from my Lodge, and one thing I've noticed is the range of ages of our active members--from early 20s through late 70s in this picture.  Freemasonry is without question appealing to younger men IF a mentoring environment exists in the Lodge.
Is there a better description of Freemasonry?  This is without question an opportunity for Freemasonry--but it's also a challenge.  We have to be ready to meet these expectations when these millennials petition.  In too many Lodges today, this kind of teaching/mentoring environment just doesn't exist.  I know very few Masons that don't have an example of "that young guy" that joined their Lodge, went through all three degrees, seemed very enthusiastic, came to a few meetings, and then never came back.  It should be easy to understand why . . . he didn't find what he expected to.  New member retention is a really good gauge of how your lodge is doing. 

We've really got to look at ourselves first.  What are we offering these young men?  What kinds of programs do we have that would appeal to them.  What is their expectation and are we prepared to meet it?  Are we ready to begin training and mentoring another generation of men?  What do we need to do to get back to our mission of making good men better?

There's a lot of work ahead perhaps.  But there are about 40 million undeniable reasons right here in the United States of America why this might be well worth doing.  We are exactly what they are looking for.  

Tried.  True.  Time tested. AUTHENTIC!

~TEC

Todd E. Creason is an award winning author of several books and novels, including the Famous American Freemasons series.  He is the author of the the From Labor To Refreshment blog.  He is a Past Master of both Homer Lodge No. 199 and Ogden Lodge No. 754 (IL).  He is a a Past Sovereign Master of the Eastern Illinois Council No. 356 Allied Masonic Degrees.  he is a Fellow at the Missouri Lodge of Research (FMLR) and a charter member of the a new Illinois Royal Arch Chapter, Admiration Chapter No. 282.  You can contact him at: webmaster@toddcreason.org


The Millennial Generation and Freemasonry: Part 2

by Midnight Freemasons Contributor
Todd E. Creason, 33° 

Like I said in Part I, the Millennial Generation, that generation born between the early 1980's and the early 2000's, seem to be natural born Freemasons.  They are generous--81% of them donate to charitable causes in one way or another.  Three-quarters of them are unwilling to compromise their personal values.  They are educated--on their way to being the most educated generation in history.  The majority of them see themselves as personally responsible for solving the world's problems.   And they are tolerant--they believe in equality.  As I said before, they already possess many of the characteristics that Freemasons value. So why aren't they beating a path to our door?  There's a couple reasons perhaps--and I'm speaking in broad terms here, so I know it doesn't apply to all Millennials.  But here are a couple things that come up over and over again when I speak to Millennials about Freemasonry. 

Bad Marketing
The majority of the Millennial Generation believe Freemasonry is a philanthropy.  It's no wonder.  Ask a Mason about Freemasonry, and you won't get far into that conversation before he brings up his Lodge supporting Little League, or the Shriner's Hospitals, or the Scottish Rite Learning Centers, etc.  One of the members of my Lodge when asked always says the same thing "we raise money, and we give it away."

These are great works, and Masons should be proud of them.  But that's only part of it.  That's not all we do, and that message is being lost.  As I said, Millennials are already generous.  They already donate time and money to causes they believe are important.  Why would they go to the trouble of joining a Lodge and paying dues just to continue doing what they are already doing?

Most Millennials have no idea our main purpose is making good men better--making better men, better husbands, better fathers, better leaders, better communities.   We're an institution of learning, of self-improvement and personal growth.  Charity is a part of what we do, but building men is our primary goal.  If that message were getting through to Millennials, we'd see more of them knocking on our doors.

Mistrust of Institutions
The Millennial Generation is suspicious of large institutions.  They believe corporations are inherently greedy.  They believe government is corrupt.  They've seen the level of disorganization in public education.  They see organized religion as outdated.  They even question large charitable organizations--they are more likely to donate time and money to a local cause than donate through a large charity.   And they view Freemasonry as a large charity.

So How Do You Fix That?
For at least a couple generations, being a charitable organization appealed to perspective members--naturally we began emphasizing that aspect of our Fraternity.  This generation--well, not so much.  They already know how to give, and how to volunteer.  It's how they were raised.  What would appeal to them is much different than what might appeal to somebody my age, or my father's age.

They want to learn.  They want to grow.  They would be interested in finding an organization that's values based.  They value honesty and integrity.  They are doers.  And if they become interested in joining our Lodges, they are going to want to be involved.  Too many of our current Millennial Masons complain that they aren't given the opportunity to be more involved in the lodge.  If we want them to join, we have to give them an opportunity to be as involved as they are willing to be.  That means a fundamental shift in a lot of lodges from our existing members being leaders, to becoming teachers.

And we have to think about what we say when we're asked about Freemasonry.  We have to be ready for the question.  We have to say a little more than just "did you know George Washington was a Freemason?"  or "have you heard of the Shriner's Hospitals?"

We don't have to make Freemasonry seem "hip and cool" for this generation.  It will appeal to them just as it really is, because that's what these young people are looking for.  Perhaps a better way to begin to answer that question when asked is to start with something more like "so are you interested in becoming a better man?"

All we have to do is be ourselves.  Know thyself.

~TEC

Todd E. Creason, 33° is the Founder of the Midnight Freemasons blog and continues to be a regular contributor. He is also the author of the From Labor to Refreshment blog, where he posts on a regular schedule on topics relating to Freemasonry.  He is the author of several books and novels, including the Famous American Freemasons series. He is a Past Master of Ogden Lodge No. 754 (IL), and currently serves as Secretary, and is also a member of Homer Lodge No. 199.  He is a member the Scottish Rite Valley of Danville, the York Rite Bodies of Champaign/Urbana (IL), the Ansar Shrine (IL), Eastern Illinois Council No. 356 Allied Masonic Degrees, Charter President of the Illini High Twelve in Champaign-Urbana (IL), and a Fellow of the Missouri Lodge of Research.  He was recently awarded the 2014 Illinois Secretary of the Year Award by the Illinois Masonic Secretaries Association.  You can contact him at: webmaster@toddcreason.org

The Millennial Generation and Freemasonry: Part 1

by Midnight Freemasons Contributor
Todd E. Creason, 33°


I've heard it over and over again about the Millennial Generation (the generation born between the early 1980s and the early 2000s).  There is a prevailing idea that young people just aren't interested in Freemasonry.  Some believe the Millennials just don't share the kinds of values that Freemasons do.  Some believe they just aren't joiners.  Some believe that in the age of social media, the interests of the Millennial Generation is more introverted--they are more interested in posting selfies and living a fake life in the virtual world than they are about improving themselves and the real world.  But you can't argue with the fact that they aren't exactly beating a path to our door.

But I ran across some interesting facts about the Millennial Generation that might just surprise a few people:

81% donate money, goods and services.
They are givers.  They want to help those in need.  They want to make the world a better place.  They'll volunteer their time for the causes they believe it whether it's feeding the homeless, or helping out at a local animal shelter.  They recycle.  They donate their old clothes.  They'll run in a 5K race to support cancer research. They know that words won't change the world--it's action. 

75% see themselves as authentic and are not willing to compromise their personal values.
They know who they are.  They know what they believe in.  They know what is important to them, and they know what they want in life.  And they remain steadfastly true to themselves and those personal values. 

On track to becoming the most educated generation in American history.
Having grown up in the information age, they are smart.  They have always had easy access to information, and have a desire for knowledge.  Having easy access to information, they are curious to learn about things they don't know, and are likely to look up and learn about things they don't understand.  They have a great desire to improve themselves and know that the key is education and study.  
61% of millennials are worried about the world we live in and feel personally responsible to make a difference.
It's one thing to worry about the world we live in, and it's another to do something about it.  The Millennial Generation isn't willing to leave it to somebody else to fix.  They are willing to roll up their sleeves and participate.  They want to be part of the solution, not part of the problem.  They get involved.  They work to correct the things they see as wrong in the world today. They mean to leave this place a better place than the one they found.

More tolerant of race, religion, and other minority groups than older generations.  
Millennial grew up with a strong sense of fairness and equality.  They are more likely than any generation that came before them not to even notice differences in race, religion, age, sexuality, etc.  They believe we're all created equal, and the way they interact with their fellow man demonstrates that belief.  With Millennials, it's not about being politically correct, it's who they are. 


So What Does That Mean For Freemasonry?
To be honest with you, after reading these facts, do you know how I'd describe the Millennial Generation?  I'd describe them as future Freemasons!  Has there ever been a generation that has so much in common with the things that Freemasonry stands for?  This generation was made to order for the Fraternity! 

They desire knowledge!  They want to make the world a better place and are willing to roll up their sleeves and take an active part in doing it!  They believe in character and integrity!  They believe in equality and toleration!  They have a strong desire to improve themselves . . . they're Freemasons and don't even know it yet!

In fact, look at the faces of some of the Midnight Freemasons you enjoy reading so much . . . a surprising number of our writers group here are *gasp* Millennials!  It's true!

So the real question is . . . with so much in common, why haven't more men from this Millennial Generation found their way to our doorstep?  We better figure that out because our future, without a doubt, rests with them.

~TEC

Todd E. Creason, 33° is the Founder of the Midnight Freemasons blog and continues to be a regular contributor. He is also the author of the From Labor to Refreshment blog, where he posts on a regular schedule on topics relating to Freemasonry.  He is the author of several books and novels, including the Famous American Freemasons series. He is a Past Master of Ogden Lodge No. 754 (IL), and currently serves as Secretary, and is also a member of Homer Lodge No. 199.  He is a member the Scottish Rite Valley of Danville, the York Rite Bodies of Champaign/Urbana (IL), the Ansar Shrine (IL), Eastern Illinois Council No. 356 Allied Masonic Degrees, Charter President of the Illini High Twelve in Champaign-Urbana (IL), and a Fellow of the Missouri Lodge of Research.  He was recently awarded the 2014 Illinois Secretary of the Year Award by the Illinois Masonic Secretaries Association.  You can contact him at: webmaster@toddcreason.org