Showing posts with label building. Show all posts
Showing posts with label building. Show all posts

Working On Your Rough Ashlar

by Midnight Freemason Emeritus Contributor 
Brian L. Pettice, 33°


“Working on my rough ashlar” is a phrase used by Freemasons to mean they are trying to apply the lessons of the fraternity to improve themselves in some way, perhaps morally or spiritually or, hopefully, and most importantly, behaviorally. Freemasons using this phrase are indicating that they are trying to change something about themselves, trying to change how they behave. You have probably heard this or even used said it yourself. But what does it really mean? Do we ever really change ourselves, especially our behavior, or do we just pat ourselves on the back for the “good” men—the perfect ashlars-- we already are?

Let’s look at the ritual. The rough ashlar in the first degree is that “stone taken from the quarry in its rude and natural state” to remind us of our own rude and natural state. The rough ashlar is “made ready” or perfected to be of use to the builder in constructing his temple. How does this happen? For operative masons, the rough ashlar is perfected by subtraction. The common gavel is used to break off the rough and superfluous or unnecessary parts leaving only the beautiful and useful behind. The symbolism is clear, but do we see ourselves in it? Do we see that we are the rude and imperfect rough ashlar that needs to be perfected to fortify and support the building of our own temples? Do we see the rough and superfluous parts that we need to break off and get rid of? Do we see that we have behavior that needs to change? I think an honest look in the mirror will tell us that we don’t.

When you look in the mirror, do you see a man who is full of pride or a Mason who has humility? Do you see a man who clings to and defends his every opinion or a Mason who keeps an open mind? Do you see a man who regularly provokes others to anger or despair or a Mason who is more circumspect? Do you see a man who would fight every fight no matter how petty or a Mason who walks away? Do you see a man who sees things only from his own point of view or a Mason who seeks to understand and easily empathizes with another? Do you see a man who demonizes those with whom he disagrees or a Mason who recognizes that the Divine which lives within him lives within them as well?

So look in the mirror. Do you see the Mason you want to be or the man you don’t? Better yet, look at your Facebook, Twitter, and social media—your post and your comments—do you see there the man that you want people to think of when they think of Freemasonry? If not, get to work with your gavel. Breakoff and subtract those superfluous parts-- your passions and prejudices. Change your behavior and change your heart. Get rid of the rubbish that you need to remove so that the man that you are can become the Mason you want to be.

My Brother, now more than ever, your country needs you to do this. Your fraternity and your lodge need you to do this. Most importantly, YOU need you to do this. If you think that you don’t, what are you doing here?

~BLP

If I Can't Find You On Google, You Must Not Exist

How you can effectively communicate with every Brother in ONE click

by midnight Freemason Contributor
Bro. Michael Arce



As a digital marketer, it is painful to explain to brands the importance of an updated, relevant website. It hurts even more, when the discussion on how social media platforms provide more reach and opportunities to connect with people interested in your brand. My internal voice screams, "IT'S ALMOST 2020!" Facebook is almost old enough to drive. The Internet and cell phones have been around since the mid-1990s! Why are we acting like a website or a digital plan is something new? Most Americans living today have always have used some form of personal technology. Yet, one of the biggest challenges facing the oldest fraternity of men in the world occurs when you try to Google "Freemason lodge near me." The results often lead to a "private group" on Facebook, a website that was launched in 1999 and left to float into the deep recesses of the interwebs, or worse yet, nothing.

"Communication creates clarity," is a line I regularly use in my staff meetings. One of my big pet peeves is hearing "nobody told me" from colleagues and team members. The routine for my team meetings is to breakdown "three big things and end with a big clap." I understand in business; we are expected to deliver results yesterday while hitting moving targets. This is why I find lack of communication ironic in Masonic lodges - especially with the members. Think about the opening and closing of the Lodge... if only the Master and Warders were in step outside of meetings as much as they are IN giving direction to the Brothers during stated communications.

I reached out to WM Curt Robinson III of Denver Lodge #5 A.F. & A.M. of the Grand Lodge of Colorado. Denver #5 is an example of a Lodge that is using technology to communicate with members and guests effectively. "Masons are not on the ball when it comes to doing this," WM Robinson stated when we outlined the "Google search" problem. Instead of focusing on what Lodges are doing incorrectly, I wanted to showcase Denver #5's progress as a repeatable success opportunity for others to follow.

You can skip to the bottom of this article for a complete list of recommendations and low-budget/no-cost options to create your Lodge playbook. For now, we're going to break down the three big components to Denver's digital strategy.

Emails


When Facebook passed 1 billion members, and Twitter hit over 225 million users, many of us believed that the days of email marketing were over. The average person now has two email accounts; personally, I have five. Two are for work, one is my primary account, and the other two are for school/personal projects that need their own Gmail account and Google Drive space. Email is still the primary method that many businesses, organizations, and individuals choose to communicate. Every time you log into a streaming service or app on your phone - that account is linked to an email address. Email isn't going anywhere even if you have over 7,000 unread messages in your inbox.

Each email from Denver #5 has focus. Instead of a summons to the next event or call for a dinner reservation, Denver #5 regularly sends messages from the Master of the Lodge. "A lot of Worshipful Masters write their own trestleboard, and they should," said WM Robinson. As an email subscriber, I have received messages on the recent passing of Brothers, details on the next meeting, and 'The Master's Message.' These messages are quick emails that the WM sends out to recap previous meeting highlights, thank presenters or participants, and give the reader a preview of upcoming items of interest on the trestle board. Imagine that? An monthly email from the Master of the Lodge! "Quite a few Brothers read them and as WM, I set the craft to work and give them proper instruction. It does help to have a personal message to send every month that invites Brothers to come to Lodge, ready to participate."

In his recent December message, WM Robinson highlighted the Lodge's 160th-anniversary celebration that included a visit from the Grand Master of Colorado. He also pointed out another successful visit from Germania No. 46 F. & A. M. of New Orleans, one of a handful of Red Lodges, who performed an EA degree earlier this year. As they state on their website, Germania's original German-language ritual is a hybrid of Scottish Rite Craft Masonry and early New York State Masonry. Much of the ritual follows (often verbatim) the text exposed by William Morgan in his Illustrations of Masonry. Germania's current ritual is an amalgam of Jacques Foulhouze's 1861 Scottish Rite Craft Lodge ritual and Louisiana's York Rite work. "It was wonderful! We had close to 400 people come from the degree. We did the 1st degree so that all Brothers could witness it," WM Robinson exclaimed. He also pointed out that the inclusion of that event in his emails assisted in creating buzz and excitement for the visit.

Website


Our conversation turned to the starting point for most searches: the Lodge website. Denver #5 has a very modern layout that is compatible with desktop and mobile devices. It's up to date - containing more than just officer pictures, events calendar, and history page. They have an archive that dates back to 2016 with photos and posts of events and happenings. Not every Lodge has a Brother who can serve as Webmaster, but there are tools and resources a Master can use to connect with someone who can help produce a quality site. Denver #5 found the Brother with a talent in their Lodge, who now helps other groups in the jurisdiction. The toughest part about launching a website is the pre-planning, content development, and design layout. The easiest part is adding new information, keeping the content fresh, and the page up to date. This is where the Lodge leadership shares the responsibility of passing along the knowledge of keeping their page relevant.

It's shocking that in 2019, there is a discussion on the need for a Lodge to have a digital presence. While everyone from your dentist to your kid's school is EXPECTED to have a functioning website, Freemasonry takes a pass. This is unfortunate because so many Lodges without a website are missing the opportunity for men who are searching for Light online. A Facebook page is a great start, but if you make it closed or private - people will find you but won't be able to connect. Now you are asking the seeker to take an additional step and find an alternate way to communicate with you. That's a BIG ask! Especially when it's easier to click on a working link.

A website does more than allow you to share your message and start a conversation; it is the first impression. Let me put it this way, if you were looking for a dentist for your kid, would you really want to visit the office with a site that looks like it was launched in 1996 and left alone... or a dentist with an interactive page? The same is true with your Lodge page.

WM Robinson recognized the added value of having a web presence early during his time in the East. "I had a clandestine Mason contact me. In Colorado, he can visit for dinner, but that's it. This led to a discussion with our Grand Lodge for direction on what to do next." Imagine that! Due and timely notice, instead of a surprise dropped in your lap, or in this case, walking into your Lodge. "Our website does bring visitors for dinner. We have 5-8 visitors for every meeting night. This is one way for us to get to know people when they find us." This does bring up an important rule to follow online as in real life: follow up.

A key part of your Lodge digital plan must include an engagement point man. Here's why: no one wants to fill out a form, or share their personal information (like their name, phone number, and email) with an unknown group --- NEVER to be contacted. "That is a major problem," WM Robinson noted. I have created the "Three Touch Rule" in my digital marketing plans to cover engagement. Every prospect is immediately followed by an automated reply, "Thanks for your interest; we'll be in touch soon!" This message lets your prospect know that you are going to work. The second step is a personal email follow up. It can be a few sentences or paragraphs but should include the person's first name, an original acknowledgment of their inquiry, and a request to contact by phone or in person. Finally, a phone call to the prospect. This call can be right after the email - after all, most of us have more than one email account and may not check them frequently. The follow-up call can follow the same script as the second email, in a friendly tone, and personal touch in a quick voice mail.

Create promoters


While we have focused on the digital side of Denver's strategy, there is a real human element. Nothing can top our personal contacts. Endorsements are still the strongest form of communication. WM Robinson realized this while he was on the road to the East. "Not every Brother does this, but once I became a Master Mason, I joined some concordant branches. I'm very involved with the Scottish Rite and in the Templars. I have met so many wonderful Brothers because of this. I use those meetings to spread the news of my Lodge. I also LOVE my phone! I may send a text message to all 150 Brothers in my contacts to let them know what's going on at Denver #5. I did this for my table lodge with great success. I had 70 men respond to my personal message," said WM Robinson. Does building these connections take time? "Absolutely! But if you are organized and good at the "copy and paste" method, it can be done!"

Digital resources


Ready to start building your digital presence? Here are a few resources that can get you started.

Mailchimp. Hands down, Mailchimp is the only email marketing platform I recommend - personally and professionally. Why? It's easy to use; you can create sharp-looking emails without having to know HTML coding. It works, and depending on how many subscribers you have - it's free.

WordPress. Like Mailchimp, it's the only website builder that I tell my friends to use. While you will need to purchase your site domain name (website address) and hosting service, WordPress sites are easy to use. The days of having to type lines of HTML code are gone! You can drag and drop your way to building a new site. Within hours, your site is live and ready for people to find!

Google Drive. About ten years ago, Google opened up its storage space and software to everyone for free. You can create a Lodge Gmail account, use Google Drive to create or store documents, spreadsheets, presentations, photos, and video --- for free. They give you 15GB, use it! I like using Google Forms to create sign up sheets that can be sent directly to my email account, to start the "Three Touches" quickly.

Me. Yes, you can reach out to me to set up a time to talk about your Lodge needs or to have a deeper conversation on the points in this article. I'm always happy to help a Brother out!

~MA

Brother Michael Arce is a member of Mt. Zion #311, Troy, New York. When not in Lodge, Bro. Arce is the Marketing Manager for Capital Cardiology Associates in Albany, New York. He enjoys meeting new Brothers and hearing how the Craft has enriched their lives. He can be reached at michael.arce@me.com

The Longview

by Midnight Freemason Contributor
WB Gregory J. Knott


There is a small town in southern Champaign County, Illinois named Longview. Longview has less than 200 residents and is a traditional Midwestern farm town. Most of the business have closed and now all that is left is a United States Post Office and some service business.

What intrigues me most about Longview is the name of the town itself. The name originates from the long view of the open Illinois prairie landscape.

But I often think about Longview as more than just this small Midwestern town. It is also a way to consider the work that is and needs to be done in Freemasonry. We often get stuck in the rut of discussions on topics such as declining membership, the costs of dues and building issues. These are important areas of concern, but are often the cause for taking our eyes off the ball of the more fundamental and needed changes for the future continued success of Freemasonry. I always advocate taking the Longview.

What does taking the Longview mean? Here are some of my thoughts:
  • Freemasonry is built one brother at a time. 
  • Understand that whatever challenges we are having today, they are not insurmountable. 
  • Have crucial conversations with other brothers within the lodge about what you would like to be as an organization in the future. 
  • Develop a written plan on how you can get there. 
  • Celebrate success. If you raise a new Master Mason it is a cause for celebration for him personally and the lodge as a whole! 
  • Become visible as an organization within the community. 
  • Offer a reason for members to come to your events. 
  • Education is a core element of a successful lodge. 
  • We are a fraternity to help grow the individual man. While charity is important, it is not the primary mission of Freemasonry. 
  • Have some fun! 

There are of course many other ideas, but the key element I want to emphasize is the Longview. Change may not come instantly. Having the patience, persistence and perseverance will pay huge dividends for a success future.

Enjoy the Longview!



~GJK

WB Gregory J. Knott is the Past Master of St. Joseph Lodge No. 970 in St. Joseph (IL) and a plural member of Ogden Lodge No. 754 (IL), Homer Lodge No. 199 (IL) and Naval Lodge No. 4 in Washington, DC. He’s a member of the Scottish Rite, the York Rite, Eastern Star and is the Charter Secretary of the Illini High Twelve Club No. 768 in Champaign-Urbana. He is also a member of ANSAR Shrine (IL) and the Eastern Illinois Council No. 356 Allied Masonic Degrees. Greg serves on the Board of Directors of The Masonic Society and is a member of the Scottish Rite Research Society and The Philathes Society. Greg is very involved in Boy Scouts—an Eagle Scout himself, he is a member of the National Association of Masonic Scouters. You can contact him at gknott63@gmail.com

Rebuilding a Lodge

by Midnight Freemason Contributor
RWB Michael H. Shirley

The other day at one of the many and varied Masonic meetings I seem to attend, a Brother stood and asked the crowd if anyone had any advice for rebuilding a moribund lodge, especially in a small town. We didn’t exactly offer advice, but several of us talked about what lodges we knew had done to turn themselves around. It occurs to me that my lodge, Tuscola No. 332, might be an example for some, so I offer this narrative in hopes of encouraging others.

When I became interested in Freemasonry in 2006, I sent an email inquiry to the Illinois Grand Secretary’s office, and received a reply saying that someone from the local lodge would be getting in touch within 48 hours. Two weeks later, having heard nothing, I sent another email. That apparently lit a fire under someone, because the next day, Tuscola’s secretary was at my door with literature and a petition. He stayed for a while, answered whatever questions I had, explained the membership process, and took my signed petition and check away with him. A few weeks later, he and another Mason came to investigate me. Apparently, this was a fairly unusual experience, as they hadn’t had many candidates in recent years. (I found out later that I was the first candidate raised in my lodge in three years.) Anyway, I was elected, and received my degrees in reasonably good order, although only one or two members of Tuscola knew enough to do any ritual in them. I was raised to the Sublime Degree of Master Mason on November 20, 2006. At our next Stated Meeting in December, which was the first regular meeting I was eligible to attend, we received the District Deputy, Right Worshipful Brother William C. Dillon, for his official visit. I had no real idea what was going on, but I noticed that the Worshipful Master was reading from a little blue book, and the DDGM seemed angry about it. RW Brother Dillon had been at all of my degrees, so I knew him a little, and hadn’t seen him mad before. We had our election of officers that night, and before it happened, he pointed at me and said, “you put that young man in a chair.” So they elected me Junior Warden. (I do not recommend that. It worked for me, as I’m a quick study, and emergencies require drastic steps, but try not to make the new guy a Warden.)

Worshipful Brother Frank Lincoln, who had been Master in the mid seventies, was elected Master, and Brother Matt Pangburn, a superb ritualist and dedicated Mason was elected Senior Warden. Together, we planned for a year of Frank being back in the East, to be followed by what has become a tradition: two year terms for the dais officers. It lent stability, and gave us time to learn more. Matt did an excellent job, both as Senior Warden for a year and Master for two, setting an example of dedicated work and learning more ritual than had been the norm. 

Not knowing any better about the traditional way to do things, I proceeded to learn my ritual, fulfill my duties, and tried generally to figure out what Masonry was all about. I liked it, although the meetings were sparsely attended. I particularly liked the ritual and the monthly Workers Club meetings, where Brethren from round the district came to learn and practice the ritual and floorwork. It made me realize there was more out there than just Tuscola’s way of doing things. My district was then particularly fortunate to have Arthur Lodge No. 825, home lodge not only of Bill Dillon, but then-Grand Master Noel C. Dicks, and Right Worshipful Brother Jesse Higginson, past chairman of the Board of Grand Examiners. Jesse was our regular instructor, and was quite happy to put people on the spot and push them to learn. He would regularly assign me new bits of ritual and expect me to have them ready at the next monthly meeting. 

Having found that I liked Masonry, I started looking around for potential members. Tuscola is a “city” of 4600 in a county of 19,000, so the membership pool is not huge, but I knew a few people. The first man I approached was Eric Frahm (he would later follow me as Worshipful of Tuscola Lodge), an IT guy I’d known for years, mostly through our wives. I handed him Chris Hodapp’s Freemasons For Dummies, and told him to read it and see if it sounded like something he’d like. A few months later, he said, “yeah, sounds good.” So Eric became Brother Eric. His cousin, Cory, petitioned the lodge at Eric’s urging, and the three of us set about looking (in a fairly haphazard way) for good men we thought would make good Masons. One friend of mine, now a member of our lodge, had never inquired about Masonry because he thought you had to be asked to join. Others had never realized Masonry existed. We got new members fairly regularly, and they interested their friends, and before long we had regular Work, with more and more of our members able to participate in degrees beyond just standing in the obligation line.

We started cleaning up two miles of a local highway, sponsoring the local high school’s Scholastic Bowl team and hosting their awards dinner; sponsored two blood drives every year, conducted ILCHIP events, traveled to other lodges to help them with their degrees, and generally tried to be active on a number of levels.

Three years after I was raised, I was elected Worshipful Master, succeeding Worshipful Brother Pangburn, who became Lodge Secretary. As a lodge, we set about planning our 150th anniversary rededication. We put down new flooring in the dining room, replaced stained ceiling tiles, and generally spruced things up. Although I kept referring to the Most Worshipful Grand Master, Richard Swaney, as “Most Excellent,” because I was apparently channeling Bill and Ted’s Excellent Adventure, it was a wonderful ceremony, held on the actual date of our charter. We didn’t feel old at all.

We kept working, with new petitioners coming fairly regularly. Eric succeeded me as Master,  and Cory followed him. I conferred a lot of degrees during my time in the East, as did Cory and Eric. It became the expected thing to know the work. If a Brother had trouble learning it, there was no shame. But everyone tried, and that was and is a wonderful thing. It’s become the norm for us to learn ritual. Some learn a little and some learn a lot. But we all learn. 

Not quite ten years have passed since I petitioned for my degrees. Eric, Cory, and I are all Past Masters. We’ve raised twenty-nine Master Masons since then, and, while some have moved away and others are infrequently at meetings, eleven of them are there every month.  We’re also active enough that some Brethren who’ve moved here from other places are now regular attendees. One of them has affiliated with us and is now our Senior Warden. This year, the Worshipful Master, Secretary, Treasurer, and Tyler are Past Masters. Everyone else is new. It feels wonderful.

So, what did we do that worked? A number of things, some of which may be universally applicable and some not. I offer them in no particular order:

1. We kept trying new things. If something didn’t work, we abandoned it, but if it did, we kept doing it. We plan plans, but we don’t plan results.

2. We learned ritual. When I was raised, if I recall correctly, only one member of my lodge could do any work in the Third Degree, and only a couple could do any work at all. Now Tuscola can do all its own work if we all show up, although we like to have visiting Brethren work in our degrees. It seems only fair to let travellers have fun.

3. We sought out new members. Illinois allows us to ask potential members to join, and we did. Sometimes we did it well, and sometimes badly, but we were looking for good men who might enjoy Freemasonry as we did. We don’t act like salesman, but I, at least, will say to a guy who I think would be a good Brother, “why aren’t you a Mason?” It gets the conversation started.

4. We got visibly involved in the community. Blood drives CHIP events, scholastic bowl sponsorship: all these things matter, particularly in a small town. Besides, doing good things together connects us to one another.

5. We maintained the building. We’re fortunate in that we have a downtown building with a tenant downstairs whose rent just covers our property taxes, and a temple board that’s frugal. In the last ten years we’ve had the building tuck pointed, repaired the roof a couple of times, replaced the sign, put down new flooring in the dining room, replaced ceiling tiles, ceiling fans, and lights, and generally kept the place looking fresh. We solicited donations among the various bodies that meet there (Blue Lodge, Eastern Star, York Rite), spent from saved funds, and did most of the work ourselves. The kitchen is a mid-70s time capsule (thank goodness the colors are muted), but it works, and that’s good enough. A lodge is the Masons and their charter, but buildings are part of our existence, and maintaining them is essential.  Old and well-used buildings are charming; neglected ones aren’t. Potential Masons look at our physical temples, and if it looks like nobody cares, they won’t usually inquire further.

6. We committed to Freemasonry. We showed up, did what needed doing, and looked for good examples among our Brethren. We didn’t wait to be shown: we got involved. That said, we also exhibited enough enthusiasm that our older Brethren volunteered to help us. 

7. We traveled to other lodges for degrees and instruction. I, for one, love my lodge, but I also love going to see other lodges, love watching other Brethren work, and generally love holding Masonic fellowship away from my home turf. Those of us who learned ritual found out we were often asked to help out in other lodges during their degrees, and we did. That not only made us feel welcome and competent, it encouraged us to learn more ritual.

8. We respected and learned from our elders. When Worshipful Brother Burl Green, 93 years old and nearly seventy years a Mason, rises to speak, we pay attention, even if he’s just talking about something we already covered. Our ancient Brethren are often fonts of wisdom. Even when they’re not being particularly wise, they’re our Brothers. We let them talk and we’re attentive.

9. We didn't inflict guilt trips on Brothers who can’t make it to lodge for work, family, or other reasons. They’re our Brothers, and we know they’re busy, especially the young guys. We just welcome them whenever they can show up, and make sure to keep them in the loop.

10. We did not look back at the “good old days” as being better than today. We study our history, but we live in the present moment, and we look to the future. There are bright days ahead, at least if we don’t rest on our laurels. This fraternity did not get to be nearly 300 years old by standing still.

So, is Masonry what I expected? Have I found what I was looking for? I can’t say yes, because I didn’t expect anything and I had no idea what I was looking for. What I did find was men looking for a higher purpose in their lives, a ritual that teaches me how to live every day, and a history rich beyond measure. I also found a future that is what we make it. Together, as long as we keep working together within the points of the compasses, Tuscola Lodge No. 332 will continue to rebuild itself on the foundation of those true Masonic ornaments: brotherly love, relief, and truth. We will, I trust, never stand still.

~MHS

R.W.B. Michael H. Shirley serves the Grand Lodge of Illinois, A.F. & A.M, as Leadership Development Chairman and Assistant Area Deputy Grand Master of the Eastern Area. A Certified Lodge Instructor, he is a Past Master and Life Member of Tuscola Lodge No. 332 and a plural member of Island City Lodge No. 330, F & AM, in Minocqua, Wisconsin. He is Past Most Wise Master of the George E. Burow Chapter of Rose Croix in the Valley of Danville, IL; he is also a member of the Illinois Lodge of Research, the York Rite, Eastern Illinois Council No. 356 Allied Masonic Degrees, Eastern Star, Illini High Twelve, and the Tall Cedars of Lebanon.The author of several article on British and American history, he teaches at Eastern Illinois University.You can contact him at: m.h.shirley@gmail.com