Freemasonry as an organization does not actively recruit members. While most lodges have a website or social media presence, as a whole, we apply the phrase, "Ask One To Be One", to guide new members into our fraternity. Our principle of, "Making good men better”, is the message we publicly communicate to the uninitiated man, seeking to gain his part in Freemasonry.
As a marketing professional, I must admit that it was difficult to resist the urge to naturally promote my passion for Freemasonry to men I know, who personally and professionally, I believe would make an excellent addition to any lodge. I think back to my time studying Masonic degrees, where the word "caution" is used to teach an essential lesson on discussing the subject of Freemasonry. We are taught to exercise caution when speaking on Freemasonry, especially with its detractors. Imagine how difficult it becomes to answer questions prospective gentleman, their families, and loved ones may have when you are bound to not reveal the secrets of Freemasonry to anyone other than another Mason.
With this challenge in mind, I can't help but escape the thought of how do we grow as a force of good in the world when we cannot actively promote ourselves to those who would be strong candidates to petition a Lodge?
Start with your WHY
If successful companies over time can create promoters from loyal customers, why can’t Freemasonry?
This is why, when asked the, "Are you a Mason" question, I include my WHY in my response. I sought admission to a lodge because I wanted to know why great men were drawn to this exceptional organization. How does a centuries-old tradition link to legendary figures throughout history? What possible lessons could be passed on to a man like myself? What did these great men know that I do not and how could I learn from their experiences? My WHY is my life-long pursuit of learning and Freemasonry provides vast resources from books to explore, to assimilating with its diverse members. My WHY is the fellowship I share with my Brothers, the enrichment gained from studying and the knowledge I gain from sharing life experiences with men from diverse walks of life. My Brothers are WHY I joined Freemasonry.
Masonry is not right for every man
Too often today we join networks or groups that offer a promise to open doors or claim professional enrichment. Freemasonry does not. The only enlightenment you will receive will be from the work you put into applying our ancient teachings into your everyday life. I am proud to be a member of a global Fraternity of men who possess a higher calling, who participate freely without personal gain or private interests. Masonry has stood the test of time, from Kings to Revolutionists, from Civil War to Equal Rights. This is our WHY: we come together in harmony which is the support of all good institutions, especially this of ours’.