"What do you think you're doing?" asks the wife. "They're on sale, only $10 for a case of 24 cans," he replies.
"Put them back, we can't afford it," demands the wife, and so they carry on shopping.
A few aisles further on along the woman picks up a $20 jar of face cream and puts it in the basket. "What do you think you're doing?" asks the husband.
"It's my face cream. It makes me look beautiful," replies the wife. Her husband retorts: "So does the Budweiser and it's half the price."