The Myth Of Hatless Jack
And the other part of the story is that hat sales had been in decline for more than a decade before Kennedy took office. What most likely killed the hat was technology. A hundred years ago, men spent much more time exposed to the elements. He wore a felt hat in the winter to keep himself warm and dry, and a straw hat in the summer to keep shelter himself from the heat and keep the sun out of his eyes. A man's hat wasn't a fashion statement--it was a necessity. The more advanced our technology became, the less we needed that protection. Many Americans today are rarely exposed to the elements for any length of time--maybe a quick walk from your heated car to the entrance of the grocery store.